adrifts:

“Brandversations” is an interesting project by Romania-based graphic designer Stefan Asafti. He switched the logos and slogans of the brands amongst themselves, ironically representing their rivalry.

“It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.” - Stefan Asafti

likeafieldmouse:

Kingyobu
“Kingyobu loosely translates to goldfish club in English. 
Rather than letting Osaka’s old phone booths rust and decay — or worse, get hauled off to the landfill or scrapyard — the five members of this collective took the initiative to seal several of Osaka’s defunct phone booths, fill them with water, bubblers, and yes, goldfish. 
Goldfish (or koi) are a common and widely recognized element in Japanese art and culture, appearing in everything from reflecting ponds to traditional sculptures and tattoos. Also, they’re associated with everything from good luck and happiness to prosperity and abundance — so it’s not hard to imagine that, beyond the fun factor, these art installations are a welcome addition to the streets of Osaka.”
Zoom Info

likeafieldmouse:

Kingyobu

Kingyobu loosely translates to goldfish club in English.

Rather than letting Osaka’s old phone booths rust and decay — or worse, get hauled off to the landfill or scrapyard — the five members of this collective took the initiative to seal several of Osaka’s defunct phone booths, fill them with water, bubblers, and yes, goldfish. 

Goldfish (or koi) are a common and widely recognized element in Japanese art and culture, appearing in everything from reflecting ponds to traditional sculptures and tattoos. Also, they’re associated with everything from good luck and happiness to prosperity and abundance — so it’s not hard to imagine that, beyond the fun factor, these art installations are a welcome addition to the streets of Osaka.”

vanished:

Carlos Cruz-Diez - Chromosaturation


The Chromosaturations by Carlos Cruz-Diez relate to the idea that in the origin of every culture lies a primary event as a starting point. A simple situation that generates a whole system of thoughts, sensitivity, myths, etc. The Chromosaturation creates an artificial environment composed of three color chambers, one red, one green and one blue that immerse the visitor in a completely monochrome situation. This experience creates disturbances in the retina, accustomed to receive wide range of colors simultaneously. The Chromosaturation can act as a trigger, activating in the viewer the notion of color as a material or physical situation, going into space without the aid of any form or even without any support, regardless of cultural beliefs.
Zoom Info
vanished:

Carlos Cruz-Diez - Chromosaturation


The Chromosaturations by Carlos Cruz-Diez relate to the idea that in the origin of every culture lies a primary event as a starting point. A simple situation that generates a whole system of thoughts, sensitivity, myths, etc. The Chromosaturation creates an artificial environment composed of three color chambers, one red, one green and one blue that immerse the visitor in a completely monochrome situation. This experience creates disturbances in the retina, accustomed to receive wide range of colors simultaneously. The Chromosaturation can act as a trigger, activating in the viewer the notion of color as a material or physical situation, going into space without the aid of any form or even without any support, regardless of cultural beliefs.
Zoom Info
vanished:

Carlos Cruz-Diez - Chromosaturation


The Chromosaturations by Carlos Cruz-Diez relate to the idea that in the origin of every culture lies a primary event as a starting point. A simple situation that generates a whole system of thoughts, sensitivity, myths, etc. The Chromosaturation creates an artificial environment composed of three color chambers, one red, one green and one blue that immerse the visitor in a completely monochrome situation. This experience creates disturbances in the retina, accustomed to receive wide range of colors simultaneously. The Chromosaturation can act as a trigger, activating in the viewer the notion of color as a material or physical situation, going into space without the aid of any form or even without any support, regardless of cultural beliefs.
Zoom Info
vanished:

Carlos Cruz-Diez - Chromosaturation


The Chromosaturations by Carlos Cruz-Diez relate to the idea that in the origin of every culture lies a primary event as a starting point. A simple situation that generates a whole system of thoughts, sensitivity, myths, etc. The Chromosaturation creates an artificial environment composed of three color chambers, one red, one green and one blue that immerse the visitor in a completely monochrome situation. This experience creates disturbances in the retina, accustomed to receive wide range of colors simultaneously. The Chromosaturation can act as a trigger, activating in the viewer the notion of color as a material or physical situation, going into space without the aid of any form or even without any support, regardless of cultural beliefs.
Zoom Info
vanished:

Carlos Cruz-Diez - Chromosaturation


The Chromosaturations by Carlos Cruz-Diez relate to the idea that in the origin of every culture lies a primary event as a starting point. A simple situation that generates a whole system of thoughts, sensitivity, myths, etc. The Chromosaturation creates an artificial environment composed of three color chambers, one red, one green and one blue that immerse the visitor in a completely monochrome situation. This experience creates disturbances in the retina, accustomed to receive wide range of colors simultaneously. The Chromosaturation can act as a trigger, activating in the viewer the notion of color as a material or physical situation, going into space without the aid of any form or even without any support, regardless of cultural beliefs.
Zoom Info
vanished:

Carlos Cruz-Diez - Chromosaturation


The Chromosaturations by Carlos Cruz-Diez relate to the idea that in the origin of every culture lies a primary event as a starting point. A simple situation that generates a whole system of thoughts, sensitivity, myths, etc. The Chromosaturation creates an artificial environment composed of three color chambers, one red, one green and one blue that immerse the visitor in a completely monochrome situation. This experience creates disturbances in the retina, accustomed to receive wide range of colors simultaneously. The Chromosaturation can act as a trigger, activating in the viewer the notion of color as a material or physical situation, going into space without the aid of any form or even without any support, regardless of cultural beliefs.
Zoom Info

vanished:

Carlos Cruz-Diez - Chromosaturation

The Chromosaturations by Carlos Cruz-Diez relate to the idea that in the origin of every culture lies a primary event as a starting point. A simple situation that generates a whole system of thoughts, sensitivity, myths, etc. The Chromosaturation creates an artificial environment composed of three color chambers, one red, one green and one blue that immerse the visitor in a completely monochrome situation. This experience creates disturbances in the retina, accustomed to receive wide range of colors simultaneously. The Chromosaturation can act as a trigger, activating in the viewer the notion of color as a material or physical situation, going into space without the aid of any form or even without any support, regardless of cultural beliefs.

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